Predicting The Business Landscape for 2016

2015 has been the year of the entrepreneur with new business models and start-ups constantly popping up. This is due, in part, to innovative use of technology, social media and extremely low-interest rates. 2015 indeed, is a great time to start a business. However, as 2015 is coming to a close you may wonder what the future holds for 2016. 

What technology trends will create unique new business opportunities and change the worldwide business landscape for better or worse. Although we cannot predict the future, we’re going to share with you my predictions for three important changes that should be taken into account before setting up a business in the new year. 

3-D Printing
3D printing makes it possible to create an object simply by creating a digital file through computer aided design (CAD). The software then sends it to the 3D printer where the image is split into 2-dimensional representations, these are then fed through the printer that builds the object layer by layer. A rise in popularity in 3-D printing has the potential to totally revolutionize the global business landscape. Basically, 3-D printing means that anyone anywhere in the world can produce an object they want or need pretty much on demand.

Global shipments of 3D printers were forecasted to grow an astonishing 98% by the end of 2015. In 2016, these sales are expected to double. Over the next several years, it is expected that the price of 3-D printers will decline while means of use will continue to expand. 

Big Data
For the most part, Big Data has mainly been used by larger organisations in order to get a grasp of consumer behaviour. However, this is changing, relatively quickly in fact. Digital marketers and many start-ups collect distinct information about customers, then this data is used to improve their strategy. All the while collection strategy and analysis techniques are improving so many organisations are becoming better at collecting and analysing data.

In the past, companies had so much data they actually struggled to mine it for the useful information. Now, enhanced analytics means that big data is a completely different ballgame. Big data is helping organisations meet their goals and objectives. It’s being used to help retailers predict their customer’s future purchases, for pre-targeting in advertising which generates additional traffic and incremental sales by targeting new customers. This only scratches the surface of how increasingly crucial and useful big data is becoming. 

Smartphone Resale Market

Smartphones are expensive. Yet consumers want their hands on new smartphones with exclusive features, without having to pay the large retail price. This has generated vast business opportunities. This is breathing new life in the mobile phone resale market, especially in markets emerging throughout South-east Asia and China. Additionally, businesses that offer services to help users unlock their iPhone iCloud accounts on second-hand phones are becoming increasingly popular. As the smartphone resale market continues to expand, business opportunities like this will continue to emerge.

What These Changes Mean

It is vital to understand how the business landscape is changing if you are an entrepreneur. Developing an understanding of new technology trends and adopting them before others are key to maximizing your potential earnings, whether you’re trying to figure out uses for big data or are planning to involve 3-D printing in your prototyping process.

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